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These developments have brought a unique opportunity to capitalize on the nature of these games through the model of an NGC. The fact that Internet speed is largely dependent on expensive infrastructure means that a local area network will still be the fastest network available for game playing.

This translates into faster and smoother game-play with no jerkiness or delays. PowerPlay Gaming will provide an exciting environment in which people can play games competitively against each other.

The challenge of going up against one's friends in the same place is a far more enjoyable experience than playing against a computer's artificial intelligence or against an anonymous player on the Internet.

In the NGC environment, a customer is able to see his opponents as well as converse with them during the game, making for a much more "interactive" environment as opposed to the confines of their PC at home.

The gamer also will be able to enjoy the camaraderie that goes with any group activity that usually is not available at network marketing business plan software.

The NGC phenomenon is due to the fact that the challenge factor proves to be very addictive as in any sport or game, and the fact that there are no physical limitations on the players opens up the market for players of all ages, sizes, physical and mental ability to play against one another.

A ten-year-old child can easily be the best player in a match against other players much older and wiser. The same goes for players less fit and less physically active than other "sporty" competitors.

PowerPlay Gaming provides a level playing field for all. The fact that this is a new and exciting form of entertainment is especially attractive in cities that are limited in the network marketing business plan software of entertainment that is available for the young generation. The demographics and entertainment market in Portland, Oregon, appear to be ripe for which PowerPlay Gaming to flourish.

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No doubt that with the right set-up and marketing, it will prove to be so. Fortunately, the long hours of operation help the company lend itself to multiple segment appeal.

Our market segmentation scheme allows some room for estimates and nonspecific definitions. Childless Young Professionals —Due to the nature of the games, PowerPlay Gaming will appeal to primarily single young males that will enjoy a group activity after working hours to blow away the stresses of the day.

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Video games are certainly not the domain of children anymore as evident in the demographics of people who have purchased the Sony Playstation consoles I and II as well as more recently, Microsoft's X-Box. This segment also spends the most amount of time and money in the NGCs 10 - 20 hours a week.

College Students —Although less affluent than young professionals, college and high school students also make up a significant portion of an NGC's customer base.

These are people that are just starting to enjoy social activities that were not available to them as youngsters.

Their spending power may be less than our first group but makes up a significant portion of revenues since they are able to visit the NGC at earlier times than members of our first group due to their working hours.

Children —Although at first glance it would seem that children would have the most significant part to play in the success of PowerPlay Gaming, the reality is that children's time in an NGC is limited largely due to the restrictions placed on them by parents as well as a lack of money available to spend on a daily basis.

Parents would rather buy their child a console to play within the safety of their homes where they can "keep an eye" on them. Having said that, this segment does prove to be useful in revenue terms to fill PowerPlay Gaming for a short time after school hours when the parents allow their children some flexibility to meet with their friends for some harmless fun.

Target Market Segment Strategy Our strategy is based on serving our niche markets exceptionally well. The pure gaming enthusiast, the group activity buffs, as well as children, can all enjoy the NGC experience.

The marketing strategy is essential to the main strategy: Create awareness of PowerPlay Gaming's high quality hardware. Focus on our target markets. We must charge appropriately for the high-end, high-quality service we offer as well as take advantage of the fact that we will be the best in the market.

Part of the superior experience we will offer will be the ease of use of the computers since the software we will use to manage the center will store all the customer's customized setups of the keyboard and multimedia features. Customers will not have to go through the hassle of setting up their computers to their exact requirements every time they come back to us.

Logging into the system with their user name and password will set their computer back exactly to their previously stored settings. The software also will ensure that they can pick up their previously saved games exactly where they left off since most games require several hours to complete.

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Special pricing structures also will exist to accommodate groups of players and "off peak" days of the week and hours of the day.

This will ensure that the maximum revenue can be obtained from each working day of PowerPlay Gaming and will be an added incentive for customers to utilize the center to its fullest.Multi-level marketing (MLM), also called pyramid selling, network marketing, and referral marketing, is a marketing strategy for the sale of products or services where the revenue of the MLM company is derived from a non-salaried workforce selling the company's products/services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system.

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