Comparison of traditional and online shopping essay

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Comparison of traditional and online shopping essay

Get Full Essay Get access to this section to get all help you need with your essay and educational issues. Get Access Comparison of Traditional and Online Shopping Essay Sample The Internet has changed consumer shopping style; however, the foundations that cause the common shopping habits have not changed.

Comparison of traditional and online shopping essay

Online and traditional shopping both have to deal with issues that relate to security, advertisement, and providing a better service through convenience.

The security issue comes up for both business sites. Online, people are concerned about revealing their credit card information over the web due to information theft and hacking.

When it comes to advertisement; businesses use the Web and Television, so as to reach a large pool of shoppers and target the kind of shoppers they want.

Shopping affects consumer choice between competing alternatives, that is, online and traditional shopping. The two mediums of shopping can be compared in terms of shopping experiences, dynamic interaction with customers, and customer behavior.

To begin with, online consumers are more interested in quicker, faster shopping experiences. In the traditional world, people are more interested in the leisure and experiential side of shopping, and the full sensory experience that takes place in a mall environment and at the point of sale.

Traditional shopping has added more entertainment programming to malls.

Advantages and Disadvantages of Online Shopping

People are coming to the mall looking for much more than just shopping. People are traveling less, they want to get out of their homes and the mall is a great location and destination to accommodate consumer needs and interests.

In addition to shopping experiences, there is more dynamic interaction with consumers in an online environment compared to the traditional environment. Through promotional incentives, consumers can be driven online in pursuit of immediate gratification, for example, some form of reward.

In the traditional space, while participation and promotions can be active, often they are passive. They rely on very high relevancy and motivation. In many cases traditional shopping promotions rely on intercept. Online shopping presents both consumers and the businesses the opportunity to satisfy their differing needs without bothering with the traditional model of the market.

A business can advertise and sell its products directly to the consumer via the Internet and the consumer does have to make long, often, tiring trips to malls and other retail outlets in order to purchase the products they need.

As online shopping becomes the most sensible alternative to purchasing needed goods and services, most shoppers are beginning to abandon their views of traditional shopping.

Key Differences Between Traditional Commerce and e-Commerce

No longer will a routine trip to a supermarket or mass retailer, such as Wal-Mart, satisfy the online shopping expectations. The effort of the trip will require an experience that appeals to ones social needs, entertainment needs, creativity, and curiosity. More essays like this:I need a comparison/contrast essay on one of the following topics: Research and compare two online games.

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Four Benefits of Online Shopping

Compare shopping online with traditional shopping. Compare/Contrast two Compared to traditional shopping, online shopping appears to be more convenient, less time consuming and also allows shoppers to compare prices more easily than traditional shopping.

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